Consumer demand study finds Interactive Periodicals will generate $3 Billion by 2014

A new, comprehensive assessment of consumer demand for interactive periodicals projects the potential for $3 billion in revenue for the U.S. magazine and newspaper industry by 2014.

via itnewsonline.com

Interesting to note that Oliver Wyman’s “Future Marketplace Simulation”
platform was used to quantify expected demand across nearly 230 periodical titles, with a survey of 1,800 U.S. consumers, demonstrating the likely formats and features of emerging interactive periodicals and simulated actual purchase / consumption decisions that consumers will be making by the 2011 holiday season and beyond.