Nielsen Norman Goup must read for Usability of iPad Apps and Websites: First Research Findings

93 pages PDF format, 10 MB Download your copy of the report (Free download)

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Summary

This report is based on usability studies with real users, reporting how they actually used a broad variety of iPad apps as well as websites accessed on the iPad.

We are making this report available for free to support our loyal audience of usability enthusiasts by providing them with early empirical data about iPad usability. This report is less thorough than our normal research reports and does not contain as many detailed and actionable design guidelines as we usually provide. We decided to publish the report anyway (as a donation to the community) because all experience from the last 30 years of usability shows that early usability findings have disproportionally large impact on design projects.

via nngroup.com

Very generous for Nielsen Norman Group to make this research report available, it is a must read for any tablet experience designers, and offers a good view on current wild west wacky user interface design ideas…

Personally I think there is a good bit of innovation happening as a result of the freedom from “accepted design patterns” for tablet devices.

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iPad Owners Are ‘Selfish Elites.’ Critics Are ‘Independent Geeks.’ Discuss. | Epicenter | Wired.com

It’s not exactly official, but should also surprise no one: According to a new study the psychological profile of iPad owners can be summed up as “selfish elites” while have-not critics are “independent geeks.”

Chart courtesy of MyType

Of course the “haves” would probably call the “have nots” “cheap wannabes” to which the “have nots” would retort: “FANBOI!!”

Which is why we should stick to the science.

Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May. The firm’s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, “selfish elites.”

They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,” MyType’s Tim Koelkebeck told Wired.com.

via wired.com