Juergen B.
The hot trend for the last year has been for companies to integrate social media into their business.
While larger companies have generally accepted the benefits of internally generated user content being shared using forums, wikis and company blogs, the more recent trend and potential of micro-blogging with Twitter are either misunderstood or mistrusted in large organizations, and have not yet been fully exploited by small businesses.
From positive engagement of your workforce to viral marketing, the speed of business is increasing, and the faster adoption rate of small organization is creating a competitive advantage and leveling the playing field.
In this series of posts I will attempt to to highlight the relevant and reduce the signal to noise ratio of social media emergence .
Posted by JuergenB 
